Wet wipes have had their fair share of bad press over the past year. Just this June, a study by researchers at Cardiff University in the UK claimed that wet wipes had the ability to spread bacteria and superbugs, such as those found in hospitals. Researchers tested the efficacy of wiping away MRSA, Clostridium difficile and Acinetobacter, but the results showed inconsistencies in the wipes' ability to remove the bacteria spores, with all instead being spread further on surfaces.
At face value
But what about cosmetics wipes? In the UK the skin care wipes/cloths market was worth £119.989m in 2014, according to Kantar Worldpanel, while in France it was worth €47.93m in the same year, according to IRI France. In the US, the wet wipe market is now estimated to be worth more than $6bn a year, growing at a rate of 5-6% year-on-year.
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