Anything but vanilla: Barbiecore frenzy signals end of clean girl beauty

By Alessandro Carrara | Published: 12-Apr-2023
Packaging Colour Cosmetics Retail

The Barbiecore aesthetic continues to grip the beauty industry in 2023. Cosmetics Business takes a look its namesake inspiration and why hot pink is here to stay

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After being named as one of the beauty industry’s hottest trends for 2022, interest in the Barbiecore aesthetic has shown no signs of slowing down.

This has been supported by last week’s release of a new trailer for the Greta Gerwig directed Barbie film, revealing new story details and cast members including Lizzo and Dua Lipa.

The result?

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