The business case for Barbiecore: Why the hot pink trend isn't going anywhere

By Alessandro Carrara | Published: 15-Aug-2022

The Barbiecore aesthetic has exploded in popularity in recent months. Cosmetics Business takes a look its namesake inspiration and why businesses shouldn’t underestimate the staying power of the trend

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Barbiecore has hit the beauty and fashion industries hard this summer, bathing social media channels across the globe in a glorious shade of pink.

Barbie, its namesake inspiration, was originally launched in 1959 by American toy company Mattel.

The doll’s appeal and popularity always stemmed from

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