Anisa International launches adesign consumer brand
Professional make-up artist brand puts cutting-edge innovation in the hands of beauty consumers
Anisa International Inc, leading global designer and manufacturer of make-up artistry tools, today announced the consumer launch of its innovation incubator brand, adesign. With the debut of Precious Elements, a limited edition collection featuring brushes infused with real 24k gold and sterling silver, adesign gives consumers everywhere the opportunity to enjoy its most inventive, professional quality beauty tools and accessories.
Established in 2006, by make-up artists for make-up artists, adesign has served as the launch pad for some of the beauty industry’s most brazen and unique product concepts. The brand, which has been a trade favourite among beauty experts since its inception, is available for purchase online at www.adesignbrushes.com.
“We are thrilled to be making this cutting-edge, professional make-up artist brand available to beauty consumers who are searching for new, innovative and socially responsible products and tools,” said Anisa Telwar, founder and president of Anisa International. “The Precious Elements Collection, with its 24k gold and sterling silver infused fibres, is an industry breakthrough, combining advanced technology, professional quality and true luxury style. Its debut is the perfect way to celebrate adesign's consumer launch."
Precious Elements Limited Edition Collection
Infused with real 24k gold and sterling silver, adesign’s Precious Elements collection brings a sense of luxury to everyone’s beauty routine. As the first product from the newly launched consumer brand adesign, these worldwide exclusive brush fibres are a testament to the groundbreaking heritage of the brand.
“Just as ‘indie’ fashion brands are the first to dictate style trends, adesign is constantly reinventing the beauty category,” continued Telwar. “By pushing the boundaries set by traditional brush and fibre manufacturing, adesign has created a culture of limitless creativity and audacious experimentation that is transforming the way women use and think about their beauty toolkit.”
The Precious Elements collection, nestled in a designer carrying case, features three brushes including a powder brush, an angled cheek brush and a flat foundation brush, designed to create a complete beauty look.
Shana King, beauty director of adesign and cocreator of the collection recommends using the set with liquid, baked and pressed products. “Recognised around the world for their luxurious and beautifying properties, gold and silver have also been shown to help improve the overall appearance and health of skin – making them the ultimate luxury tool,” said King “The face brush is ideal for bronzers, pressed and loose powders, while the contour cheek brush can be paired with all powder and cream-based cheek products and the foundation brush will create a flawless application with all cream, liquid and powder-based foundations.”
Additional beauty tricks and tips from Shana King can be found on her blog at http://skbeautyexpert.wordpress.com/
The exclusive Precious Elements collection will retail online only at www.adesignbrushes.com for $55 plus shipping.