Andrew Barton has been named as the new Creative Director for Racoon international.
The award-winning hairdresser will represent the brand, showcasing their premium hair extensions in shows and seminars across the world. Barton will also oversee all imagery used to promote the brand. The former British Hairdresser of the Year will also lead Racoon’s dedicated team of hairdressers, known as The Rat Pack.
Barton commented: “I totally respect everything Racoon stands for: premium products, superior systems and education excellence. Their extensions truly are the professionals preferred choice. So I was flattered to be approached for the role, delighted to accept and now honoured to be part of the team. I can’t wait to get started."
Sue Davenport, CEO at Racoon International, said: “We are incredibly excited about having Andrew on board. His passion, drive and boundless enthusiasm for the imaginative use of extensions make him a massive asset to our business. Not only is he gifted creatively, he's also a briliant educator while remaining down to earth and real in all his approaches.” She added: "He's one of the most genuine professionals I've ever worked with. Little wonder he is so highly regarded by his peers and I know his contribution will take us to places as yet unimagined. He will bring so much to the brand, The Rat Pack and most importantly to our customers. Our future plans look very exciting indeed."
Racoon International hair extensions are all ethically sourced and are also endorsed by independent trichologist Iain Sallis.