Bankrupt brand owner Amyris has sold JVN Hair, the line created in partnership with Queer Eye star Jonathan Van Ness, at auction.
Brand assets for the luxury hair care line have been sold to private equity firm Windsong Global for US$1.25m, according to court filings seen by Cosmetics Business.
Windsong Global has previously invested in Lime Crime, Revive and Deva Curl.
Launched in 2021, JVN Hair was developed alongside Van Ness as a gender-neutral line suitable for all hair types.
JVN Hair is the latest cosmetics brand created by Amyris to be sold at auction after filing for bankruptcy in August.
Meno Labs, 4U, Pipette and Biossance were sold earlier this month.
Biossance was the most lucrative deal as THG acquired the luxury skin care brand for US$20m.
Amyris is a biotechnology company best known for developing sugarcane derived-squalane.
The California-based firm later expanded into beauty brand creators with the launch of Biossance.
It then ventured into celebrity-fronted brands via partnerships with model Rosie Huntington-Whiteley, and actresses Naomi Watts and Tia Mowry.
In February, Amyris closed a deal with Givaudan to sell off its hero ingredients.
Cosmetics Business has contacted Amyris for comment.
