L'Oréal Professionnel has named British model and TV presenter Alexa Chung as the first celebrity face of its in-salon hair colour brand INOA.
“I am delighted to be working with such an iconic brand. L'Oréal Professionnel is behind some of the amazing looks on the catwalks in London and Paris so I'm really excited to join the team,” sand Alexa Chung, INOA Colour Ambassador.
Chung will promote INOA’s new Mocha Spring Summer 2013 Collection, a range of new shades said to “adapt to the natural colours within the hair for a bespoke brown.”
The line launches in April.