Adam Reed’s wellness-focused hair care brand Arkive has launched a fragrance range in a bid to help democratise the category.
The British celebrity stylist’s Arkive Makes Scents collection is a wardrobe of four genderless eau de parfums for hair and skin which can be worn alone or layered together.
Decorated Woods, No One Elsie, Future Bloom and A Kind of Floral are £30 each for 50ml and inspired by key moments in founder Reed’s life.
The perfumes comprise