‘We have thrived where Clarisonic could not’: Beauty company Michael Todd to capitalise on L’Oréal brand’s demise

Published: 27-Jul-2020
Skin Care Finance

After the announcement that L’Oréal is to close its Clarisonic brand from September, facial cleansing device rival Michael Todd has announced plans to launch compatible replacement brush heads to fill the void and capitalise on the market

You need to be a subscriber to read this article.
Click here to find out more.

US brand Michael Todd Beauty has revealed it is primed to cash in on the demise of the L’Oréal-owned brand Clarisonic.

Michael Todd’s President and co-founder Michael Friend told Cosmetics Business the shutdown of the facial cleansing device brand “paves the

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Michael Todd Beauty
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Vichy’s longevity science play addresses hair loss and zombie cells

Read more
Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica
  3. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Marionnaud pulls out of Poland The retailer is looking to complete the process in Q1 of 2014
  5. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Vichy’s longevity science play addresses hair loss and zombie cells

Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline
Finance

L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire

The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica
Skin Care

La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary

The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media

The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Garnier teams up with DJ AG for an inclusive SPF activation

The L’Oréal-owned skin care giant has enlisted the viral DJ for a three-stop UK tour to highlight the importance of SPF protection for all skin tones
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From concept to shelf: The untold story of 7 iconic beauty products

YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam and CeraVe’s Moisturising Cream are category-defining beauty items. CB reveals how these products, and four others, reached cult status in our ‘Untold Story’ series
Finance

L'Oréal and other giants eye obscure ‘first sale’ rule to offset US tariff pressures

The ten-year-old clause allows businesses to apply tariffs at the point of exiting manufacturing, softening the cost of retail, but comes with the potential for more legal hurdles
Subscribe now