'Silence is not helping democracy': Why beauty brands are telling consumers to vote

By Sarah Parsons | Published: 26-Oct-2020
Marketing

The United States of America is about to chose its 46th president. Responding to the concerns of Gen Z, beauty, for the first time, has overtly engaged in a general election. Has the industry gone power hungry?

You need to be a subscriber to read this article.
Click here to find out more.

Beauty brands are finally on the political podium. It's almost one white-knuckle week

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Personal Care Products Council
  • Combe Inc
  • Nordstrom
  • e.l.f. Beauty
  • Milk Makeup
  • Glossier
  • Saks 5th Avenue
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

How Glossier and Rare Beauty are asking US fans to vote

Read more
The US presidential election takes place on 5 November, but which beauty brands have been encouraging Americans to head to the ballot boxes?

Trending Articles

  1. Beauty routine searches spike on Pinterest as autumn draws in A new survey reveals increase in searches for acne, stretch marks and body hair positivity - all up by more than 150%
  2. Lancôme lands singer Olivia Rodrigo as global brand ambassador The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    The battle of the Christmas beauty adverts Christmas adverts have become big business for the beauty industry. But which brands have hit the mark this year with their holiday marketing?
  4. Podcast Q&A: Trade show survival guide Trade shows are as tough as they are rewarding – discover the ultimate tips for making the most of beauty expos from the seasoned veterans on our editorial team
  5. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

How Glossier and Rare Beauty are asking US fans to vote

The US presidential election takes place on 5 November, but which beauty brands have been encouraging Americans to head to the ballot boxes?
Media

Glossier unveils US presidential election advert

The cosmetics company backs women’s political power and reproductive rights ahead of US election
Finance

The Glossier-approved brands for the Black Beauty Grant

A fragrance lifestyle brand and tanning range for melanin-rich skin are among the winners of Glossier’s inaugural UK Black Beauty Grant Programme
Colour Cosmetics

Glossier is bringing back the original Balm Dotcom formula

The beauty brand divided opinion among fans of the 'OG' product when it launched the vegan update
Colour Cosmetics

e.l.f. Beauty teams up with TOWIE star Gemma Collins for bronzing drops campaign

The tongue-in-cheek video sees the reality TV star applying the brand’s e.l.f. SKIN Bronzing Drops on a roller coaster
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Exclusive: Glossier reopens UK Black Beauty Grant Programme

In partnership with Black Girl Fest, the brand is looking to once again provide funding to five ‘early stage’ Black beauty founders in the UK
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

TikTokers slam e.l.f. Cosmetics Mean Girls product placement. Is it justified?

With TikTokers calling e.l.f.'s product placement forced, Cosmetics Business explores how brands can successfully achieve brand integration in TV shows and movies
Subscribe now