‘Clean beauty’ hits back at Deciem’s pro-chemical campaign

By Becky Bargh | Published: 21-Jun-2021
Ingredients Marketing

Founder of beauty brand Sakrid defended the movement and accused Deciem of false claims that ‘clean’ brands disregard science

You need to be a subscriber to read this article.
Click here to find out more.

‘Clean’ beauty brand Sakrid has criticised Deciem’s pro-chemical campaign, which accused brands that adopt ‘clean’ formulas of disregarding scientists.

In response to a recent Cosmetics Business article, Sakrid’s co-founder and campaigner against ‘toxic’ beauty Natalie Elliott said that

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Deciem
  • Sakrid
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Science-washing: The flawed ways beauty brands are marketing products

Read more
Tori Crowther explores the murky waters of science-washing and the ethical dilemmas for beauty brands

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. Breakthroughs in ingredient technology and packaging trends in the cosmetics industry The cosmetics industry is constantly evolving, driven by innovation in ingredient technology and packaging. As consumer expectations shift towards more sustainable, functional, and effective beauty solutions, brands are exploring new ways to differentiate themselves and capture market share. In 2024, several key breakthroughs in ingredient technology and packaging trends are reshaping the future of beauty products. Let’s dive into these exciting developments and explore how they are transforming the landscape
  3. Matilda Djerf responds to toxic workplace allegations The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment
  4. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
  5. Hailey Bieber’s Rhode taps Matilda Djerf for festive lip collaboration The Swedish influencer fronts the campaign for the beauty brand’s first shimmery Peptide Lip Treatment Peppermint Glaze

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Science-washing: The flawed ways beauty brands are marketing products

Tori Crowther explores the murky waters of science-washing and the ethical dilemmas for beauty brands
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Deciem secures first-ever patent across skin care lines

The Ordinary and NIOD maker is addressing consumer demand for minimalist formulas and the intricacies of copper peptides
Skin Care

Black Friday: La Roche-Posay, Deciem, FFS Beauty shun Black Friday sales frenzy

The L’Oréal-owned skin care brand follows the likes of Deciem in shutting down its website during the busy shopping period
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Luxury beauty's secret weapon to survive the cost of living crisis

Prestige retailers including Harrods and Cult Beauty are adapting loyalty programmes to value-added rewards models in a bid to boost customer retention as recession threats, but is it enough?
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Deciem raises prices across The Ordinary and NIOD

The Canadian skin care maker is known for its affordable pricing and transparent marketing
You need to be a subscriber to read this article.
Click here to find out more.
Finance

The beauty brands shunning Black Friday in 2021

A bargain hunter’s dream, Black Friday is the day to grab a rock bottom deal ahead of the Christmas shopping rush. But overconsumption and its impact on the planet has given this Friday a black mark on the calendar. These are the beauty brands side-stepping the annual day of deals in 2021
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Festive forecast: The beauty launches and Christmas gifting trends of 2021 revealed

Golden quarter is just around the corner. From advent calendars to skin care, to make-up and perfume gift sets, here are the tinsel-worthy trends of the season
Subscribe now