A farmer, dental nurse and mum star in shaving brand FFS Beauty's first major advertising campaign

Published: 30-Sep-2020
Body Care Marketing

The UK’s first D2C women’s shaving brand has launched its #effortlessbeauty campaign starring 20 women from all walks of life

You need to be a subscriber to read this article.
Click here to find out more.

FFS Beauty, the UK’s first direct-to-consumer (D2C) women’s shaving brand, has launched its debut advertising campaign.

The #effortlessbeauty campaign stars 20 women from ‘all

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • FFS Beauty
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

The beauty brands shunning Black Friday in 2021

Read more
A bargain hunter’s dream, Black Friday is the day to grab a rock bottom deal ahead of the Christmas shopping rush. But overconsumption and its impact on the planet has given this Friday a black mark on the calendar. These are the beauty brands side-stepping the annual day of deals in 2021

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. Matilda Djerf responds to toxic workplace allegations The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment
  3. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Matilda Djerf scandal and what the fallout means for brand partnerships The influencer and brand owner is facing allegations of bullying, creating toxic workplace environments and fat-phobia
  5. Hailey Bieber’s Rhode taps Matilda Djerf for festive lip collaboration The Swedish influencer fronts the campaign for the beauty brand’s first shimmery Peptide Lip Treatment Peppermint Glaze

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

The beauty brands shunning Black Friday in 2021

A bargain hunter’s dream, Black Friday is the day to grab a rock bottom deal ahead of the Christmas shopping rush. But overconsumption and its impact on the planet has given this Friday a black mark on the calendar. These are the beauty brands side-stepping the annual day of deals in 2021
Marketing

Improving brand awareness in a pandemic

In partnership with FFS Beauty: Here FFS Beauty managing director Liz Needham describes how the MailOnline's new Ad Manager campaign tool has helped with brand awareness during the Covid-19 pandemic.
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

P&G challenges indie brand Friction Free Shaving over ‘misleading’ claim

The UK-based subscription brand has been ordered to stop using the phrase ‘friction free’ in relation to the efficacy of its products
Sustainability

FFS eco-friendly shaving products on the high street and Amazon

The brand's retail packaging uses only sustainable materials, making it plastic-free, vegan-friendly, fully recyclable and FSC approved
Body Care

Friction Free Shaving reveals first women's razor with metal handle

The company is promoting the rose gold razor with #MeetRose
Marketing

#Shoga campaign breaks taboos around female shaving

Women’s shaving club Friction Free Shaving launches first digital ad campaign
Marketing

Matilda Djerf responds to toxic workplace allegations

The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment
Subscribe now