Hair care brand CHI has announced its first ever celebrity ambassador – actress and singer Zendaya.
Zendaya has appeared in several Disney Channel TV shows and is known for her constantly changing hair styles. Her first campaign for the brand – Zendaya x CHI – will debut in Spring 2016, with the star supporting CHI's hair care, styling and tool collection. The campaign will appear in print, social media, in-store events and catwalk appearances.
Basim Shami, CEO and Ownder of CHI and CEO of Farouk Systems, commented: "Zendaya is youthful, edgy and energetic. Her dynamic and versatile style makes her the perfect partner for CHI. She has quickly become a star to follow on social media and connects well to her younger fans who are always curious what trend she is going to set next. She's not afraid to take risks and our products give her the versatility to create these ever-changing looks while taking care of her hair."
Zendaya added: "Everyone should be able to enjoy experimenting with their hair. Unfortunately, we all run into the same issue – heat damage. I've definitely had my share of problems when it comes to learning how to protect and take care of my hair as well as embracing my natural texture. I really appreciate the fact that CHI has so many products geared towards protecting and preventing this damage. I'm excited to be able to share my healthy hair journey and help people learn how to find their style."
Products featured in the Zendaya x CHI campaign are set to include the Escape Cordless Styling Iron, G2 Styling Iron, Touch 2 Touch Screen Dryer, Styling Line Extension Collection and Argan Oil Collection.