How YSL Beauty is using social media to save lives

By Amanda May | Published: 9-Nov-2023

The brand’s new digital series Mistaken for Love highlights the nine key warning signs of intimate partner violence

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YSL Beauty has launched a new social media series to help educate consumers on intimate partner violence (IPV).

Mistaken For Love is a nine-piece digital campaign that highlights the key warning signs associated with IPV, which can “often be disguised as passionate love”. 

These include humiliation, manipulation, jealousy, control, intrusion, isolation, intimidation, blackmailing and ignoring. 

Mistaken For Love is

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