Yankee Candle has open its first immersive pop shop in New York City, called CandlePower.
Located in the SoHo district of the city, it features interactive experiences that are designed to illustrate the emotional power of scented candles.
The Scent Test Bar allows shoppers to uncover fragrances based on their personality type and to test their knowledge of Yankee Candle scents.
CEO of Home Fragrance, Hope Margala, said: ”Scent has the power to take you places, whether it's a special aroma of home, the scent of the mountains from a hiking trip, or the fragrance of the beach.
“CandlePower celebrates the power of scented candles to transform spaces and transport our consumers. We've taken some of the scents our shoppers love the most like Balsam & Cedar and built a way for them to experience it in an entirely new light.”
CandlePower will also showcase Yankee Candle’s family of brands, including, WoodWick and Chesapeake Bay Candles, which have released four limited-edition, New York City themed fragrances to celebrate the store opening.
These can be bought at the pop-up store or at candlepowernyc.com