WM Partners invests in its first natural personal care brand Raw Sugar

Published: 1-Sep-2021
Finance

The US private equity firm aims to meet increasing consumer demand for natural health and wellness brands

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WM Partners invests in its first natural personal care brand Raw Sugar
Raw Sugar was founded in 2014 as an aspirational lifestyle brand

Raw Sugar was founded in 2014 as an aspirational lifestyle brand

WM Partners, a private equity firm based in the US, has made its first foray into the natural personal care category with an investment in Raw Sugar.

The diverse-owned investor already owns several wellness brands including

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