Shiseido's big play for India's prestige beauty market

By Sarah Parsons | Published: 23-Oct-2023

The Japanese beauty conglomerate is opening its first standalone store as well as bringing NARS into the country for the first time

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Shiseido has opened its first standalone store in India, as the Japanese conglomerate ramps up its presence in the country. 

The boutique was opened with Shiseido's Indian distributor Baccarose in shopping centre Inorbit Mall in Mumbai. 

The retail expansion follows

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