Why music videos are taking the lead in beauty marketing campaigns

By Sarah Parsons | Published: 2-Jul-2019

As SK II hires mainstream artist John Legend to create original branded songs, Cosmetics Business explores how beauty and men's grooming brands are harmonising with musical marketing

You need to be a subscriber to read this article.
Click here to find out more.

An intrinsic element of any marketing campaign, music can be the difference between an enjoyable and memorable advert, or a 30 second yawnfest.

Music campaigns are set to become big business within the beauty industry, as brands are looking to amp up their offering to consumers and monetise streaming services in the process. A recent study by PHMG, discovered that 60% of Brits say music is more memorable when used in marketing.


Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like