What's behind the optimal cream to powder texture eyeshadow?

Published: 16-Nov-2023

Gerri Molina, Vice President of Product at Merit, says texture and pigment load are key to making the perfect cream to powder eyeshadow

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For years, eyeshadow was the number-one most requested product in Merit’s customer surveys, but it was also the least used cosmetic product by our community.

So we asked ourselves, what would it take for an eyeshadow to earn a place in our everyday routines?

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