What do peer-to-peer marketplaces mean for brands?

Published: 10-Feb-2015
Colour Cosmetics Retail Marketing

Increased exposure to e-consumers and new avenues for feedback, says Lily Xu, Co-Founder & CMO of Dotfully

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What do peer-to-peer marketplaces mean for brands?
Peer-to-peer marketplaces are at the tip of the iceberg in the beauty industry. Lily Xu, Co-Founder & CMO of Dotfully, talks to Cosmetics Business about the opportunities they hold for those in the industry

A peer-to-peer marketplace is a network where people bypass the middleman and conduct business transactions with each other directly. EBay is one of the earlier examples where traditional retail overheads were drastically reduced, and buyers and sellers were connected. In recent years, companies such as Airbnb, Etsy and Uber have leveraged the peer-to-peer business model by creating opportunities for everyone to become a seller and a buyer.

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