Unilever's natural claims under scrutiny by advertising watchdog

By Sarah Parsons | Published: 1-Aug-2019
Regulatory Marketing

The Advertising Standards Authority found that Radox's label was not greenwashing, but was clearly inspired by nature

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Unilever's natural claims under scrutiny by advertising watchdog
Image via ASA (Instagram/@radoxuk)

Image via ASA (Instagram/@radoxuk)

Britain’s advertising watchdog ruled in Unilever’s favour after consumer goods group PZ Cussons took issue with an Instagram post.

Unilever-owned bathing brand

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