Toppik enters nutriceuticals

Published: 14-Nov-2013
Hair Care


US hair brand Toppik, which specialises in products for thinning hair, has added a nutriceutical to its range. Toppik’s new Hair Nutrition 2-in-1 capsules contain a proprietary mixture of vitamins and minerals, VitaRenew Complex, along with keratin protein concentrate for dry and brittle hair, biotin, vitamin E, red palm oil and camu-camu.

The capsules cost $19.95 for 60 (a 30 day supply) and are available from Toppik’s website and Sally Beauty. They will also be available in Ulta stores around the US from early 2014. The brand’s move into nutriceuticals is being led by Scott-Vincent Borba, whose own range of nutriceuticals, Borba, is sold by Walgreens. He has been appointed Creative Director and Executive VP of Marketing at Toppik. To go alongside the nutriceutical, the company is also launching two topical treatments containing minoxidil. Toppik Hair Regrowth for women contains 2% minoxidil, while Toppik Hair Regrowth Treatment for men contains 5%. Both will retail for $24.95.

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