Top trends in fine fragrance for 2018

Published: 18-Dec-2017
Fragrance

Unexpected pairings, deliberate disruption and engineered classics were among the highlights of this year’s Fine Fragrance lecture by independent fragrance specialist Virginie Daniau

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Unexpected pairings, deliberate disruption and engineered classics were among the highlights of this year’s Fine Fragrance lecture by independent fragrance specialist, Virginie Daniau of Parfum Parfait, hosted by the British Society of Perfumers.

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    Gen Z are still the most sought-after beauty demographic, but for influence, not spend With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment

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