In this article from the March issue of SPC, Lydia Roscoe from Beauty 1st Studios offers top tips for brands to make the most out of video marketing.
Top tips for video marketing
The ‘dos’ and ‘don’ts’ of creating engaging content
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Gisou Holiday ‘Pup-Up’ to hit New York City in partnership with Sephora
Read moreGisou, founded by Negin Mirsalehi, has teamed up with retail giant Sephora to launch the ‘Holiday Pup-Up’ – a two-day pop-up experience celebrating the brand’s latest launch and limited edition merch
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Colour Cosmetics
Pinterest's 2026 beauty trend predictions: ‘Glitchy Glam’ and ‘Cool Blue’ set to dominate
Naureen Mohammed, Director of CPG at Pinterest UK, unveils the social media platform’s highly-anticipated Pinterest Predicts 2026 report, and breaks down the aesthetics beauty lovers will be tapping into next year in this exclusive column
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Colour Cosmetics
From Bobbi Brown to The Ordinary: 2025’s most impactful beauty book launches
Hardback and coffee table-style books that bust misleading skin care myths, decode formulation jargon and share key business advice have been created by beauty big hitters, including Caroline Hirons, Anastasia Soare, Puig and more
Colour Cosmetics
MAC Cosmetics partners with Taylor Momsen on 2025 ‘Where Are You Christmas?’ make-up look
Singer Momsen wears grunge holiday make-up, created by the Estée Lauder Companies-owned giant, in the music video for her 2025 rock cover of festive song ‘Where Are You Christmas’ – which she saung as a child in the 2000 festive movie The Grinch