In this article from the March issue of SPC, Lydia Roscoe from Beauty 1st Studios offers top tips for brands to make the most out of video marketing.
Top tips for video marketing
The ‘dos’ and ‘don’ts’ of creating engaging content
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Fragrance
Are we going back to the 2000s celebrity fragrance wardrobe era?
With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?
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Hair Care
Influencer Stella Tzortzi on building a brand inspired by Mediterranean hair oiling rituals
Influencer Stella Tzortzi built Cee Cee from scratch. Now, the content creator is ready for the world to try her culturally-driven, natural hair care inspired by Mediterranean hair oiling rituals passed down from generation to generation
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Colour Cosmetics
Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline
The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below
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Skin Care
Is beauty’s new comedic marketing strategy proof the industry needs to lighten up?
As a number of brands across beauty and wellness place comedians at the forefront of their campaigns, Cosmetics Business explores how male comics have become a central part of the beauty marketing conversation
Packaging
Qiaoyi and GEKA showcase complementary beauty solutions at Cosmoprof Asia Hong Kong 2026
Qiaoyi, a part of medmix beauty will exhibit at Cosmoprof Asia Hong Kong 2026 joined by colleagues from GEKA’s sales and innovation team. Visitors can meet the teams at Booth 6- F11, AWE Hall 6 and discover their complementary beauty packaging and application solutions