In this article from the March issue of SPC, Lydia Roscoe from Beauty 1st Studios offers top tips for brands to make the most out of video marketing.
Top tips for video marketing
The ‘dos’ and ‘don’ts’ of creating engaging content
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K-beauty brand Anua partners with EL&N cafe on sweet treat deal
Read moreThe skin care brand has teamed up with the Instagrammable cafe chain on a limited edition offer – those who purchase the EL&N x Anua Honey Glaze Cake before 3 March at select locations will receive an Anua skin care duo worth £46
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Skin Care
K-beauty brand Anua partners with EL&N cafe on sweet treat deal
The skin care brand has teamed up with the Instagrammable cafe chain on a limited edition offer – those who purchase the EL&N x Anua Honey Glaze Cake before 3 March at select locations will receive an Anua skin care duo worth £46
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Colour Cosmetics
NYX and Pinterest tap ‘Gimme Gummy’ trend for LA pop-up targeting Gen Z
The two-day activation will focus on sensory play, bright colours and ASMR-driven aesthetics – a trend highlighted in Pinterest Predicts 2026 trend report – to showcase NYX Professional Makeup’s new Jelly Job lip gloss
Marketing
Cosmoprof Worldwide Bologna 2026 confirms its role as the global beauty industry hub
Founded in Bologna over fifty years ago and now widely recognised as the global hub of the beauty industry, Cosmoprof Worldwide Bologna prepares to host its 57th edition, taking place from March 26 to 29, 2026, reaffirming its role as a strategic platform where the entire international cosmetics supply chain comes together