Leeds has been named the UK’s biggest beauty spender, with consumers in the northern city spending an average of £7,000 each a year on their looks.
According to research by TotallyMoney, at just over £1,000, teeth whitening is typically the biggest category while skin care products come a close second at £916.
Beauty fans in the region also spend the most on colour cosmetics, at £280 per person.
London and Coventry were neck and neck for the second spot, with an average spend of £6,300 and £6,268 respectively.
Those in the British capital focused primarily on fitness – they spent the second most in the UK on gyms, at £601 yearly per person.
People in Coventry were more concerned about having their hair done (£750), shaving (£338) and manicures (£206).
The figures by the comparison website revealed that 70% of people admit to being beauty conscious; the average Brit spends £4,454 on their looks annually.
“The piece isn’t just about the total spend,“ said Joe Gardiner, TotallyMoney’s Head of Brand and Communications.
”It’s interesting to see the breakdown and understand which cities value which parts of their appearance the most.”