The Red Tree’s website relaunch: A resource for curated beauty industry insights

Published: 24-May-2023

The Red Tree are delighted to announce their redesigned website and branding, combining a dedicated beauty industry content hub with a modernised design, streamlined navigation and an intuitive interface

The content hub features a range of articles covering beauty industry commentary, advice and predictions aimed at arming beauty brands, founders, investors, and enthusiasts with the knowledge they need to succeed. From the best beauty branding agencies to a realistic breakdown of the costs associated with starting a skincare business, the ever-expanding content hub lifts the lid on essential topics often overlooked.

Founder and Managing Director of The Red Tree, Stirling Murray says “We know that the beauty industry is an intimidating industry to both enter and succeed in. We wanted to share our knowledge and experience to give brands and businesses the best chance of success.”

Bringing over 100 years’ of combined beauty industry experience, the team and their trusted collaborators share their knowledge and passion at https://theredtree.co.uk/articles/. Head to the ‘Meet The Team’ series to learn more about the people behind The Red Tree.

The Red Tree’s content hub is split into series for effortless access to relevant information, and you can explore them below:

Founder Hub

If you are a newcomer to the beauty industry, the Founder Hub is a valuable resource that offers a diverse range of articles covering how long it takes to launch a brand or product, how to increase profitability, strategies for building brand awareness and much more.

Female Founders: The Lip Gloss Gap

A series shining a light on the female fundraising gap and the vital role the beauty industry plays in accelerating the conversation. Through analysis of insight from beauty fundraisers and investors, the series challenges stereotypes through highlighting the great work that is going on in the beauty industry and its contribution to our economy.

RaceFit™

Our fitness test for beauty brands. Exploring the components of our unique RaceFit™ questionnaire, through diving into the seven building blocks crucial to brand success. Test Your Brand’s Health

The Beauty Accelerator™

A joint initiative between The Red Tree and SFC Capital, which sees one emerging independent beauty brand receive equity investment plus the knowledge and expertise of The Red Tree. Stay tuned for the upcoming preparation series ahead of the next edition of the accelerator.

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