At The Ordinary, lab-to-shelf isn’t just a tagline; it is the reality of a group of experts leading the development of new formulations, from concept to production.
Our scientists do not receive product briefs – they create them.
Marketing’s role is to support, rather than lead the new product development process, with their market insights being used as a tool to inspire innovative formulations, each of which has its own story to tell.
I am a scientific communicator at The Ordinary, and my role is to tell that story by highlighting active ingredients.
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We have made them the focus of our products, and that is what our community wants to know about.
But there is more to our formulas than their active ingredients, and those additional parts that make a whole can also make great stories.
Once a humble team of seven, we are now over 150 scientists across multiple teams in our scientific pillar.
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