Pfeiffer’s Beauty Division will unveil a totally new brand image later this month. A part of Erich Pfeiffer’s German-based spray and dosage systems company, Pfeiffer’s Beauty Division hopes that the move will help strengthen its identity in the cosmetics market.
The new look, described by the company as contemporary, glamorous and dynamic, will debut at Luxe Pack, which takes place in Monaco from 28-31 October.