The average human scalp is covered with 100,000 hair follicles. Although that sounds like a hefty supply, no new follicles are formed after birth, so you will certainly want to hang on to every follicle for as long as you can. Around the age of 30, both men and women will start losing hair, although men tend to lose it at a much faster rate. Hair naturally thins with age, but there are many other factors that can contribute to excessive shedding, including genetics, medications, hormones, illness and stress. Over time, the hair follicles shrink and eventually they stop growing altogether. This is due to a shortening of the anagen cycle, which gradually stops altogether.
The new breed of hair loss treatments
From at-home products to surgical solutions, Wendy Lewis reports on the latest game-changing techniques
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Covertrix, the bio-intelligent shield for personalised hair care
Read moreCovertrix is Provital’s bio-intelligent active, powered by an improved 3D Matrix Technology. It is developed by embedding Amaranthus caudatus seed extract, obtained through a precise two-step enzymatic hydrolysis, into an advanced 3D plant-based biopolymer matrix. Enhanced with lysine and PCA glyceryl oleate, this matrix improves functionality and performance
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Hair Care
Covertrix, the bio-intelligent shield for personalised hair care
Covertrix is Provital’s bio-intelligent active, powered by an improved 3D Matrix Technology. It is developed by embedding Amaranthus caudatus seed extract, obtained through a precise two-step enzymatic hydrolysis, into an advanced 3D plant-based biopolymer matrix. Enhanced with lysine and PCA glyceryl oleate, this matrix improves functionality and performance
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Colour Cosmetics
Update: Cosmetics Business picks: 2025’s best beauty advent calendars
As beauty advent calendars continue to grow into a category of their own and brands compete for consumers attention and cash, Cosmetics Business rounds-up the best beauty advent offerings to have launched this year
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Ingredients
Vichy’s longevity science play addresses hair loss and zombie cells
Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline