Dreams of glamour come true. With “The Luxe Pack” Collection, which brings a sparkle to every-day life. Thanks to sophisticated applicators and various technologies for the surface finishing of packaging, such as sleeve process, 3D silk screen printing, laser marking process, glitter and metallic master-batch, lips, eyes, and lashes are given a unique, refined touch. For all women who value style as well as breathtaking beauty.
lashGLORY
Virtuosity for intense lashes
Sparkling like a glass of champagne and beguiling at first glance: perfectly curled lashes, delicately extended, and with extra volume. The secret to this irresistible look? The super-light formula and multi-faceted lashGLORY brush! Its curved form is perfectly adapted to the lash line, covering even the smallest hairs in one stroke. Featuring a bristle tip that creates a genuine push-up effect. Subtly avant-garde and strikingly beautiful.
- Design-patented curved 1K-brush
- Wedge-shaped discs and conical bristles for optimal application
- Improved formula reservoir thanks to triangle-shaped core
FINISHING: Freedom for creativity: Thanks to the shrink sleeve process, all-over decoration is possible with up to 10 colours across 360° via multicolour printing. Matt and gloss surfaces, colour gradation, flocking, and fluorescent, metallic or haptic effects can also be realised. Particularly recommended for our new cigar-shaped packaging. Get inspired!
catwalkLASHES
Aesthetics for fashionable lashes
Spotlight on – when a woman with brilliant lashes sweeps across the red carpet! The backstage co-star: catwalkLASHES. Unique thanks to the 180° arrangement of the bristles and discs around the core. For an open surface with formula reservoirs in which the lashes are more easily immersed. The effect: greater volume from root to tip. Plus extra push thanks to the bristle tip that lifts up even the smallest hairs. The look: totally in vogue.
- Extra-large design-patented 1K-brush
- Unique combination of bristles and discs
- Bristle tip for additional push-up effect
FINISHING: Simultaneously noble and environmentally friendly: The glitter master-batch is a real eye catcher at the POS and makes time-consuming, costly lacquering unnecessary. Thanks to inline hot foil printing, the usual quick delivery times are possible – for a truly sparkling look.
gentleLIPS
Star shimmer for full lips
Women have to spoil themselves from time to time. There’s no doubt about that at all! Fashionable ladies like bringing colour to their lives and sparkling with a touch of extravagance. The 2K- applicator gentleLIPS, which is perfectly adapted to the shape of the lips, and the pink gloss lend their lips a high-cover gloss effect - with no sticking. Additional deluxe tender loving care is provided by the soft flock. The ladies underline their style with a fashion statement: the gloss packaging, which is classically cylindrical with a fine silver metal cap.
- 2K- applicator for precise application
- Patented design
- Super-soft flock
FINISHING: Conventional silver silk screen printing as well as patented haptic 3D silk screen printing are combined with one another here for a uniquely haptic effect on the bottle and cap. A wide variety of particles such as glitter can be added, lending the packaging an extra touch of glamour. Layers of different heights can also be achieved to vary the intensity of the silk screen printing and thus the haptic effect.
definitionLINER
Precision for radiant eyes
Perfectly outlined eyes for a sophisticated catwalk look: The flocked definitionLINER applicator is as soft as a brush and as precise as an eyeliner tip. And pampers the ladies by its threefold effect upon application: Easy to use, easy to control, easy to manage. With its intense black, that dries quickly, covers extremely well, and lasts for a long time. For a perfect finish even after several hours – and also ideal for any clutch bag thanks to new miniMAX packaging.
- Slim applicator with a soft flock
- Variable application intensity
- Precise and simple line creation
FINISHING: Shimmering lilac master-batch combined with laser marking process*. The packaging shines thanks to a new type of pigment in an extra-high gloss, providing an almost metalised appearance. Additional pre-treatment for subsequent decoration is unnecessary, meaning that the usual quick cycle times and inline decoration are possible. When compared to metalising, the environment also gains. On top of everything else, the laser process ensures extra scratch-proof decoration.
Not only is oriented decoration possible; a wide variety of effects such as haptic or gloss/ matt effects and colour shifts can also be achieved.
*The laser marking process is still in the pilot phase.
