Ethical and responsible, powders are on the rise: they are light and can therefore be taken anywhere easily, they are waterless and therefore do not require preservatives and they meet the expectations of consumers who are increasingly concerned about environment. Perfect for people looking for new gestures while being easy to use, they make you invest differently in the product experience.
But make no mistake, these formulas are practical but also elaborated and high-performanced with an expert know-how, whether in formulation or process control. Once rehydrated, they reveal multiple textures (gel, cream, mousse, etc.) and products with varied functions adapted to the different needs of the skin (moisturizing, purifying, soothing, brightening, cleansing, anti-aging, radiance, etc.).
Powders have always been part of Technature's DNA: whether they are developed for masks (peel-off, thermal masks, rinse-off masks, etc.), scrubs, face cleansers, or hygiene care, our powder formula offer is very wide.
However, powders have not finished inspiring us and revealing their full potential.
What if a powder didn't need to be rehydrated to transform... This dream has come true with one of our latest innovations: a brand new powder that transforms into a cream, with guaranteed Wow effect and sensoriality! In addition to offering an original beauty routine, its formula is customizable (active ingredients, applications, color, etc.).
There is no doubt, powders can always surprise us and have a bright future ahead of them. Visit us at in-cosmetics Global STAND L50 to learn more about our WoW products and discover our Evolutionary powder on the Innovation zone!
www.wow-products.fr
