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Future-proofing beauty: The latest research papers for the cosmetics industry
The following abstracts are recent research papers in relation to the cosmetics industry
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Pure Beauty
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Beauty retailers are racing to TikTok Shop – can Sephora and Ulta Beauty succeed in social commerce?
Major beauty retailers are making the move to join TikTok Shop and grab a piece of the platform’s US$4.4 billion in sales. Experts weigh in on their approach, plus the risks...
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