Style on a budget

Published: 16-Mar-2011
Hair Care

Tesco has launched a new range of hair styling products for the budget conscious shopper. The ProFlex range is said to offer professional, yet affordable styling and features nine skus, all priced at £2. Included are three hairsprays in max hold, firm hold and normal hold variants; volume boosting and curl boosting mousses; ProFlex Gel Spray in secure hold; ProFlex Hair Gel in professional hold; ProFlex Styling Gel in extreme hold and a sculpting putty.
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The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level

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Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position

The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
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Body Care

5 new-era beauty trend upgrades seen at Cosmoprof Worldwide Bologna 2026

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