Style on a budget

Published: 16-Mar-2011
Hair Care

Style on a budget
Tesco has launched a new range of hair styling products for the budget conscious shopper. The ProFlex range is said to offer professional, yet affordable styling and features nine skus, all priced at £2. Included are three hairsprays in max hold, firm hold and normal hold variants; volume boosting and curl boosting mousses; ProFlex Gel Spray in secure hold; ProFlex Hair Gel in professional hold; ProFlex Styling Gel in extreme hold and a sculpting putty.
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Kromboost is Provital's bioactive, upcycled hydrolyzed barley protein active, sourced from local malt rootlets. Rich in peptides, polyphenols and serine, it strengthens hair, boosts hydration and shields dyed colour from heat damage. Ex vivo studies show up to 152% less breakage and 199% better colour retention in leave-on, plus 166% in just one 3-minute rinse-off wash. Cosmos approved, Halal and Vegan certified, 100% natural origin. Used at 2%.
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