St Giles is the new British perfume house by Michael Donovan

By Becky Bargh | Published: 8-Dec-2017
Fragrance

The new range includes five fragrances which has taken three years to develop


Former Managing Director of Profile Public Relations, Michael Donovan has announced the launch of his new fragrance brand, St Giles.

Donovan is said to have developed the range after listening to the difficulties that consumers had trying to find the right perfume.

The new collection will include five fragrances, that took three years to develop.

Each fragrance is based on a particular type of person that Donovan is familiar with: The Tycoon which conveys luxury and power with vivid notes of galbanum; The Actress, a celebration of glamour with lily scents, lemon and orange; The Writer which combines ginger, rosemary and aldehydes, The Mechanic inspired by physical work that is a mixture of earthy geranium and patchouli; and The Stylist which combines rum, orange and mango, (each £130).

Donovan developed the fragrances with French perfumer Bertrand Duchaufour, the range will be available exclusively at Selfridges, London.


See more

You may also like

Fragrance

Unilever names sweet scent vanilla as Gen Z’s preferred olfactory note

Read more
More traditional aromas, such as cut grass, appeal less to Gen Z, found the consumer goods giant, while millennials and Gen X enjoy the smell of mint and fresh laundry, respectively

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540 The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. Revlon knows ‘What a Girl Wants’ with Christina Aguilera fragrance license renewal The consumer products giant has renewed the agreement with Aguilera, marking more than a decade of collaboration
  4. Unilever names sweet scent vanilla as Gen Z’s preferred olfactory note More traditional aromas, such as cut grass, appeal less to Gen Z, found the consumer goods giant, while millennials and Gen X enjoy the smell of mint and fresh laundry, respectively
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Fragrances that smell like dream destinations are elevating Jo Loves to new heights The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Fragrance

Unilever names sweet scent vanilla as Gen Z’s preferred olfactory note

More traditional aromas, such as cut grass, appeal less to Gen Z, found the consumer goods giant, while millennials and Gen X enjoy the smell of mint and fresh laundry, respectively
Fragrance

Revlon knows ‘What a Girl Wants’ with Christina Aguilera fragrance license renewal

The consumer products giant has renewed the agreement with Aguilera, marking more than a decade of collaboration
Ingredients

The best in British beauty: who made the cut

Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Fragrances that smell like dream destinations are elevating Jo Loves to new heights

The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business picks: 2025’s best beauty advent calendars

As beauty advent calendars continue to grow into a category of their own and brands compete for consumers attention and cash, Cosmetics Business rounds-up the best beauty advent offerings to have launched this year
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540

The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
Fragrance

CPL Aromas Appoints Pauline Holmes as General Manager of UK Sales Division

CPL Aromas, the world’s largest fragrance-only fragrance house, is delighted to announce the appointment of Pauline Holmes as General Manager of its UK Sales Division, effective 8 September 2025
Subscribe now