Pure Beauty

Spring is in the air at Les Senteurs new ‘social worthy’ shop display

By Becky Bargh | Published: 24-Feb-2020

The new storefront features foliage encircled with pink and lilac flowers, which is mirrored inside

Spring is in the air at Les Senteurs new ‘social worthy’ shop display

Independent perfumery Les Senteurs has revealed its new ‘social worthy’ shop display inspired by spring.

The storefront, situated in London’s Belgravia district, UK, has been encircled with foliage and pink and lilac flowers, which is mirrored in-store with flower-filled fragrance bottles suspended from the ceiling.

Danish floral designer Yan Skates was responsible for creating the display which was put together by design agency CSM Retail.

This year, CSM Retail is aiming to reduce the materials its uses in its displays by reusing throughout the year.

“This is such a great brief to be working on, as the reduction and reuse of materials within retail campaigns is paramount to the future of the industry,” said CSM Retail’s Business Development Manager.

“One of our key motivators as a business is to incorporate reusability into our design process.

“Our collaboration with Les Senteurs has enabled us to design and produce a series of window campaigns with this in mind and a focus on customer experience, combining Les Senteurs’ love of unique fragrance and our own creativity.”

Les Senteurs’ new storefront is said to be the first display in a series of seasonal campaigns which will evolve throughout the year.

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