A new survey from market analyst Canadean has identified personalised skin care as potential big business for the UK beauty industry.
The survey, which asked 2,000 British consumers about their attitudes to personalised skin care, found that 45% of respondents are interested in the approach, with many of these prepared to visit to a specialised laboratory for the privilege. Of those interested, 54% said they would be willing to provide blood, skin and hair samples to be tested in a laboratory in order to have the perfect product created for them. Just over half, 51%, said they would be interested in giving DNA swab samples. A roughly equal number, 52%, said they would prefer to simply have a dermatology consultation.