Sol de Janeiro, the Brazilian-inspired beauty brand, has tapped Euphoria actress and model Barbie Ferreira as the face of its latest campaign.
Ferreira will star in the brand’s Where Will They Take You campaign, promoting its perfume mists including its latest Rio Radiance scent, alongside Cheirosa 62, Cheirosa 40, Cheirosa 68 and Cheirosa 71.
Said to celebrate the power of fragrance to evoke favourite memories, the campaign sees Ferreira dance through the streets of Rio de Janeiro and New York City, while spritzing herself with Sol de Janeiro’s perfume mists.
The 26-year-old said she “couldn’t be more excited” to partner with the Brazilian Bum Bum Cream maker.
“As someone of Brazilian descent, this partnership truly feels like a full circle moment for me,” said Ferreira.
“Sol de Janeiro is all about confidence and flaunting who you are, and I am so excited to partner with a brand that truly speaks to me."
Read more:
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Who is Barbie Ferreira?
Best known for her role as Kat Hernandez in HBO’s teen drama series Euphoria – starring alongside Zendaya, Hunter Schafer and Sydney Sweeney – Ferreira has also been an advocate for body positivity throughout her modelling career.
Named one of Time magazine’s 30 Most Influential Teens in 2016, she has starred in campaigns for the likes of Asos, Missguided, Adidas and Aerie.
This is not Ferriera’s first venture into beauty; she was also tapped by YSL Beauty last year to front the launch of its Last Clash mascara.
Meanwhile, she made her beauty debut in 2020 as spokesperson for now discontinued beauty brand Becca Cosmetics.
Sol de Janeiro’s campaign starring Ferreira is live now across the brand’s website and social media channels.