Smashbox and Sephora unveil their Beauty Guru

Published: 12-Jan-2009

Smashbox Cosmetics has teamed up with Sephora to launch an exclusive make-up palette designed by Andria Woods, who entered the retailers’ ‘Are you the next beauty guru?’ contest.


Smashbox Cosmetics has teamed up with Sephora to launch an exclusive make-up palette designed by Andria Woods, who entered the retailers’ ‘Are you the next beauty guru?’ contest.

The Beauty Guru compact features three tiers of eye, lip and cheek colours and was awarded the grand prize by the two companies. As part of her prize, Woods became an apprentice at the Smashbox studios in Los Angeles, US and oversaw the production of her palette from prototype to finished product.

The three tier swivel design also includes a mirror for easy application and is available from February at Sephora in the US and www.smashbox.com

See more

You may also like

Ingredients

Croda wins Laura Marshall Award for Technology and Disruption at SCS Formulate 2025

Read more
Croda International Plc (“Croda”), the company that uses smart science to create high-performance ingredients and solutions that improve lives, is proud to announce that it has been awarded the Laura Marshall Award for the Technology and Disruption category at this year’s SCS Formulate that took place in Coventry, UK for its ground-breaking Biomimetic Bond Building Serum formulation, featuring KeraBio™ K31

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    How Shiseido plans to bring Drunk Elephant back from the brink Amid lagging sales and dealing with the aftermath of the ‘Sephora kids’ drama in 2024, Shiseido is not giving up on Drunk Elephant. With a new turnaround strategy already in play, is this enough to save the once mighty skin care business?
  2. Charlotte Tilbury crowned beauty brand with the biggest social impact Puig-owned beauty brand Charlotte Tilbury topped Dash Social’s new Total Social Impact Score leaderboard, while Rhianna’s Fenty Beauty and Selena Gomez’s Rare Beauty also made the top ten
  3. The Rhode effect: Hailey Bieber’s beauty brand becomes Sephora UK’s bestseller Hailey Bieber’s beauty brand, which is owned by e.l.f. Beauty, has launched across Sephora’s UK stores and online, debuting as the number one brand
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Kenvue prioritise scalp science as hair portfolio enters new era As OGX and Neutrogena gear up to release product ranges feeding into the ‘skinification’ of hair, Cosmetics Business sat down with Kenvue’s Andrew Stanleick and Adam Ricciardone to uncover the innovation behind the exciting new launches
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Opinion: Lessons to learn from Shay Mitchell’s kids sheet mask brand Rini’s divisive launch The actor’s K-beauty hydrogel masks for children have faced a wave of backlash, being branded ‘unnecessary’ and ‘dystopian’ by social media users. Beauty marketing specialist Stacey Levine unpacks the Rini conversation and explains what brands can learn it

Upcoming event

Hair Care Trends 2026: Innovations for the Next Generation of Hair Health

4 and 11 December 2025 | Virtual See all

You may also like

Ingredients

Croda wins Laura Marshall Award for Technology and Disruption at SCS Formulate 2025

Croda International Plc (“Croda”), the company that uses smart science to create high-performance ingredients and solutions that improve lives, is proud to announce that it has been awarded the Laura Marshall Award for the Technology and Disruption category at this year’s SCS Formulate that took place in Coventry, UK for its ground-breaking Biomimetic Bond Building Serum formulation, featuring KeraBio™ K31
Sustainability

EPL x POMÉLO+CO: The Collaboration of the Year

When innovation meets sustainability, great things happen — and this year, the partnership between EPL and POMÉLO+CO has proven just that.
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Terrible teens: Why beauty brands founded in the 2010s are struggling

A cohort of beauty brands that dominated in the 2010s are entering their tricky teen years. With growing competition and a much changed beauty landscape, can they become relevant again?
Skin Care

How magnesium mania hit the beauty industry in 2025

The ‘mineral of the moment’ is making waves online for its ability to improve sleep, reenergise skin and relax the nervous system. This is how it became one of beauty’s biggest buzzwords this year
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Sacheu Beauty, Estée Lauder and L’Oréal Paris most popular brands with beauty creators over 40

These brands have gained the strongest VIT growth with beauty creators aged 40-plus in 2025, according to Traackr’s new Rising Influence #Over40 Beauty report. This is why these beauty players resonated…
Finance

PZ Cussons raises profit guidance for 2026 due to Africa sales boom

The owner of beauty companies Sanctuary Spa and St. Tropez has reported strong growth in Africa, driven by price and volume increases across the majority of its brands
Manufacturing

L’Oréal invests €60 million in Gauchy plant due to ‘strong growth’ in its perfume business

The beauty giant said it is reaffirming ‘the importance of its socio-economic footprint in France’ with this new investment in the plant, which manufactures fragrances for brands in its Luxe Division
Subscribe now