Sensitive skin care brand Simple has won the coveted sponsorship deal for the new US TV series DIRT, featuring Courteney Cox.
The new sponsorship deal, is said to be worth over £250,000 and will expose the brand to viewers nationwide, elevating the brands status and visibility much like Desperate Housewives did for hair care brand Herbal Essences.
Alex Pike, Marketing Director of Simple comments: “DIRT has been huge in the States and the UK debut is set to mirror this success. Ahead of launch, the TV series has already received fantastic media exposure so we know there is already an audience out there waiting to tune in."
The campaign sponsorship plays on the shows title, and Simple known for its core competency, cleansing, is using the strapline 'Simple - It's Time to Come Clean' between each advertisement break.
The show premiers in the UK on 9 July on Five’s digital channel, Five US.