Why skin care is at the heart of hair care innovation

Published: 22-May-2025

Dr Katerina Steventon talks hair care ‘skinification’ with R&D T leader and founder of Co Create Partnership, Dr Peter Bailey

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The Anti-Ageing Skin Care Conference has been a leading forum for advancing science and innovation in this industry category since 2008.

As we look ahead to the next event in 2026, this column will continue the dialogue.

In this issue, Dr Katerina Steventon, the Scientific Programme Director of the Anti-Ageing Skin Care Conference, interviews Dr Peter Bailey, founder of Co Create Partnership, an independent innovation consultancy that helps the personal care industry bring impactful products to market.

Hair care has been your domain for many years. What is hair care learning from anti-ageing skin care?

The big activity in hair care at the moment is ‘skinification’. This is about what hair care can learn and apply from skin care in terms of new benefits, claims and language.

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