Singer Halsey brings futuristic beauty to customers with Fractal glitter

By Becky Bargh | Published: 14-Sep-2021

New collection joins US singer’s about:face brand, which entered the beauty space in January

Halsey, the decorated US singer and songwriter, has extended her about:face product line with a new colour cosmetics range.

The Fractal Glitter line, dubbed ‘the most wearable glitter ever’, comprises a selection of skus that are described as a ‘delicate balance of science and art’, and – in keeping with her brand’s ethos – the products have been developed with performance-driven formulas in mind.

The hero sku is its Fractal Glitter Eye Paint. Available in eight shades, it is a shimmery mousse with pearlised pigments, infused with marula oil. It is said to be flexible on the skin without creasing or cracking.

Meanwhile, the Fractal Glitter Lip Color, also available in eight colours, is a waterproof liquid formulation with high-impact and reflective glitter that is designed to feel soft on the skin, without being greasy.

With four shades on offer, the Glitter Brow Gel is a limited edition sku. It is said to define and shape brows, while holding them in place, and deliver a pop of sparkle.

Singer Halsey brings futuristic beauty to customers with Fractal glitter

Completing the range is a purple cosmetics case and 2-piece brush duo.

"I wanted to name this collection 'Fractal' because by definition, it's a phenomenon that brings a unique order to chaos," said Halsey, whose real name is Ashley Nicolette Frangipane.

"Delivering a beautiful, glittering look with confidence from unapologetically aggressive to subtle dusting, my Fractal collection allows anyone to invent their own futuristic vision."

The products are expected to land on her brand’s DTC website this month.

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