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    Sabrina Carpenter glam and keychain minis are the TikTok trends to watch Backed by data intelligence platform Spate, Cosmetics Business reveals four of the next beauty micro-trends growing on TikTok and beyond
  2. H&M Beauty to open first Swedish flagship stores Both stores will carry the fashion retailer’s full line of make-up, skin care and body care, with MAC Cosmetics and e.l.f. beauty joining the product roster
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    Inside Rimmel London’s ‘largest’ rebrand in 190-year history The Coty-owned brand is updating its logo, tagline and marketing campaigns to winover Gen Z and millennials
  4. Cosmetics Business reveals the top 5 make-up trends of 2024 in new report Bold statement blush, setting sprays that create a bespoke skin finish and the new era of lip liners are among the hottest trends driving growth
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    Exclusive: How Lord Alan Sugar and Stylpro are taking beauty devices mainstream 13 years ago, Lord Sugar bet on Stylpro founder Tom Pellereau. Now the duo want to make beauty tools and gadgets affordable for all

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