Unipro and the Accademia del Profumo team up to create a sensorial
garden experience
Unipro, the Italian Association of Cosmetic Industries, has teamed
with the national perfume academy, the Accademia del Profumo,
to set up what it calls ‘ the first fruit and vegetable garden of Italian
beauty or the Orto della Bellezza Italiana’ in Milan. This garden will
combine real life fruit and vegetable growing with artistic pieces and
interpretation.
Especially for the occasion, Italian artist Ornella Piluso has
introduced an exclusive new piece of art, a silver apple, to become the
symbol of the first vegetable to be plucked in the ‘ garden of beauty’ .
The silver apple symbol was chosen because of its originality and
universal and glamorous appeal, with its intense perfume and fragrant
taste being instantly recognisable.
The garden aims to draw attention to the value of the perfumery
sector in Italy by combining this with a sensorial experience that
visitors can enjoy. It also further indicates how the two trade bodies
are working together to promote greater awareness of their respective
industries.
Luciano Bertinelli, president of the Accademia del Profumo
says: “ This event represents a step forward in the project of the
Academy and Unipro that will be further developed at the Expo
Milano 2015 where ideas about beauty and aesthetics will sparkle.
This is a fundamental experience for the world of beauty and for the
beauty industry itself.”