Merck says its new Timiron Synwhite 40 pigment gives cosmetic products an incomparable brilliance, comparing the silver-white effects to the brilliant purity of a diamond and the silky shimmer of satin.
The pigment is said to have a clear snow-white mass tone that offers superior hiding power. It is based on synthetic mica coated with titanium dioxide and has a particle size distribution ranging from 5 to 40um. It has worldwide approval for all applications with no limits on concentration.
It is recommended for pure white body care products such as shampoo and shower gel, visually enhancing them to give a shimmering, luxurious effect.