Shiseido takes control of the mind

Published: 16-Feb-2007

Shiseido has been assigned a US patent for a perfume that can effect mental control through psycho-sedation or psycho-stimulation.


Shiseido has been assigned a US patent for a perfume that can effect mental control through psycho-sedation or psycho-stimulation.

An abstract of the invention (US patent no 7,169,746) says: "The present invention provides a perfume composition for mental control, the composition containing one or more components acknowledged as having a psycho-sedative effect selected from the group consisting of terpinyl butyrate, gamma-nonalactone, acetyl isoeugenol, methyl anisate, terpineol, nerol, chrysanthenone, lyral, lilial, beta-phenylethyl alcohol, gamma-methyl ionone, Iso E Super, Z-3-hexenyl salicylate, p-methylphenylacetaldehyde, limonene, ocimene, helional, linalyl acetate, geranyl acetate, geraniol, hedione, linalool, citronellol, and gamma-hexalactone and/or one or more components acknowledged as having a psycho-stimulative effect selected from the group consisting of piperitone, isoamyl angelate, phenylethyl angelate, cuminyl alcohol, menthalactone, ethyl myristate, and perilla aldehyde. The invention also provides an external composition and daily-use goods, containing the perfume composition for mental control."

The Japanese scientists behind the development are Sumie Taguchi, Masanori Yoshimura, Keiko Sakai, Ken Shoji and Tatsushi Horita. The original application was filed on 26 March 2002.

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