Shiseido

Activities: Skin Care

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  2. Charlotte Tilbury founding CEO to exit the business after 14 years Demetra Pinset, CEO of Charlotte Tilbury Beauty since the brand’s inception in 2012, is departing the make-up company after 14 years at the helm
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    Estée Lauder to Armani: the risks and rewards of reformulating a hero beauty product Reformulating an iconic product is risky business for any beauty brand, so why are Estée Lauder, Armani and The Body Shop tinkering with their bestsellers? CB explores how and...
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    Exclusive: Rituals unveils Ancient Egyptian-inspired limited edition collection for SS season The Ritual of Seshen collection has been designed to transport shoppers to the ‘sunlit banks’ of the River Nile, and builds on the beauty brand’s successful limited...
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    Cosmetics Business picks: 9 new beauty launches you need From limited edition launches by Dyson and Lookfantastic, to new scented creations by Dior and Phlur, and colour cosmetics must-haves from Saie and Danessa Myricks, discover...

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Related Content

Research & Development

Shiseido develops AI-based technologies to assess ingredient biodegradability

The two new artificial intelligence-based technologies from the Japanese beauty conglomerate set out to identify safety information for cosmetic ingredients and assess the biodegradability of ingredients
Colour Cosmetics

Shiseido share price soars on earnings beat and 2026 outlook

Turnaround plans appear to be paying off for the Drunk Elephant and Clé de Peau de Beauté owner
Skin Care

Shiseido lands Blackpink’s Lisa as Global Ambassador

The 28-year-old – who is a member of K-pop band Blackpink, a solo artist, dancer and actress – is the new face of the Japanese beauty brand’s Ultimune franchise
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Skin Care

Drunk Elephant shrugs off ‘Sephora Kids’ era with new adult-focused campaign

The Shiseido-owned skin care brand has refreshed its brand positioning and wiped its Instagram feed to make room for the new tongue-in-cheek campaign
Colour Cosmetics

NARS signs model Kaia Gerber as Global Brand Ambassador

The 24-year-old American model – and daughter of supermodel Cindy Crawford – will star in the Shiseido-owned make-up brand’s new Afterglow Lip Balm campaign
Skin Care

Shiseido set to reshuffle leadership structure in 2026

The Japanese beauty giant is also undertaking a series of company-wide organisational changes focused on Diversity, Equity and Inclusion (DEI), sustainability and improving operational efficiencies
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Skin Care

How Shiseido plans to bring Drunk Elephant back from the brink

Amid lagging sales and dealing with the aftermath of the ‘Sephora kids’ drama in 2024, Shiseido is not giving up on Drunk Elephant. With a new turnaround strategy already in play, is this enough to save the once mighty skin care business?
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