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Published: 21-May-2025

In today’s consumer-conscious world, the challenge lies in formulating products that not only meet rigorous performance expectations but also align with increased calls for sustainability

Personal Care Product Line

Shell Chemicals’ bio-based and bio-circular products, collectively referred to as bio-based products, are available in large volumes from our world-scale production plant. These products have excellent quality and purity and have global specifications. These performance grades are produced from bio-based and bio-circular feedstocks based on a mass balance approach.

Quality without compromise

Bio-based Shell NEODOL® and Shell NEODENE® grades offer the same properties and high-performance qualities that formulators have trusted and valued for decades using our conventional feedstock grades.

The Shell NEODOL alcohol products have been widely used because of their unique chemical composition: The lightly branched structure offers foaming power, ease of formulating, product stability, and emollient properties. These properties are well-suited for body wash, shampoo, and many other personal care products. The Shell NEODENE alpha olefins have a highly linear structure, which is beneficial for intermediates use in personal care products.

High-Purity emollients in lotions, sunscreen, and skincare products

Shell NEODOL alcohols are colourless, non-irritating, non-sticky, and non-oily, making them ideal for use in lotions and creams as emollients. They leave the skin feeling soft and supple. They can also be used as a solvent/carrier for other personal care products.

Because they are of high purity, they help maintain formulated product colour and do not contribute to yellowing. They are also well suited for cosmetics and help the formulator control the viscosity of creams and lotions, and other skin care and hair care formulations. In this respect, the C14,15 and C15 alcohols (Shell NEODOL 45 and Shell NEODOL 5 grades, respectively) are well suited as emollients in higher viscosity formulations.

Shell NEODOL solubility

Good solubility and compatibility with other ingredients

At room temperature, Shell NEODOL products are easily mixed with many solvents. The table compares Shell NEODOL 45 alcohol to 2-hexyl-1-dodecanol, a commonly used C16 alcohol, demonstrating the similarity between the two alcohols. In addition, Shell NEODOL 25 is miscible with many vegetable oils.

EPA Safer Choice, EU Ecolabel, and Kosher Compliance

Certified safe and sustainable ingredients

Safer Choice is a voluntary EPA program that certifies cleaning and other products made with ingredients that are safer for people, pets, and the planet without sacrificing performance. Products on the EPA Safer Choice Ingredient List must meet strict criteria on the biodegradation, degradation products, and level of aquatic toxicity. Several Shell NEODOL products have been reviewed by EPA’s Safer Choice program and qualify for use in Safer Choice-certified grades.

In Europe, the following Shell NEODOL grades are listed in the REACH registry and the Detergents Ingredients Database (DID), which can support product applications for environmental standards/schemes such as Ecolabel: NEODOL 23-2; NEODOL 25-3; NEODOL 25-7; NEODOL 91-5; NEODOL 91-6 and NEODOL 91-8.

Additionally, Shell NEODENE and Shell NEODOL bio-based grades (mass balance approach) are kosher certified.

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