Packaging company Seram has manually crafted nearly give million silky rayon tassels for Avon's fragrance Far Away.
The hand-crafted tassels are made of silky rayon and adorn the golden brass cap around the neck of the bottle.
The carefully-twisted cordlet was delivered on cardboard for ease of installation and wrapped in a plastic case during transport.
Seram is a specialist supplier of ornaments, accessories, gifts and promotional items, and works with some of the industry's leading brands including L'Oréal, Coty and Inter Parfums.