Sensitive scents
Created to replace ambergris, ambroxan brings a musky, woody, animal-like element to the fragrance which is both clean and sensual, like the scent of skin, according to founder Romano Ricci.
The edp comes in 50 and 100ml.
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Fragrance
iRomaScents take home the prize for the Technology & Digital Innovation Category in the Cosmetics Business Innovation Awards
Judge Guive Balooch, Global Vice President: Tech and Open Innovation at L'Oréal, highlighted the innovation’s AI driven interface, personalisation and 90% conversion ratio as an impressive advancement from the traditional fragrance retail experience.
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