Charlotte, North Carolina – April 2026
Selfnamed has earned the B Corp certification, becoming the first no-minimums private label cosmetics company in the prestigious list. This continues the company’s commitment to being the cleanest and fastest way for beauty brands to launch and scale their product lines.
For decades, certified ethical manufacturing has been reserved for beauty brands big enough to order tens of thousands of units at a time. The indie founders building from kitchen tables and Shopify stores have had to choose between minimums they can't afford and suppliers they can't vouch for.
Selfnamed has built a different path. The platform lets any beauty founder go from concept to shelf-ready product in a few weeks rather than the industry standard of 12 to 18 months, with no minimum order. Thanks for the B Corp certification, the Riga-born and Charlotte-based company now meets one of the most rigorous sustainability standards in business.
"Indie founders have been told for years that to make real product they need real scale, real capital, and a real factory willing to take them seriously," says Anete Vabule, Co-Founder and CEO of Selfnamed. "We built Selfnamed so that a founder with a good idea and a laptop can ship a clean, certified, competitive product in weeks, not months. And now they can do it with a partner that's held to the same standard as the brands they admire."
The certification arrives as consolidation among legacy contract manufacturers, such as Kolmar, Knowlton, and others, continues to squeeze out small-batch, fast-turnaround capacity for independent brands. Selfnamed has built its business in that gap, and its B Corp status now holds the company to measurable standards across governance, workers, community, environment, and customers.
Over its 4 years of operation, Selfnamed has shipped over 1.5M beauty products and supported 96k budding and established beauty businesses. Its catalog includes more than 150 natural products, the majority carrying ECOCERT Organic or ECOCERT Natural certification. The B Corp certification formalises a commitment Selfnamed's customers have relied on from the start – that the products they build their brands around are made to a standard they can stand behind.
